A new movement has emerged in atheist activism: Atheism Plus. Its advocates describe themselves as
Atheists plus we care about social justice.
Atheists plus we support women’s rights.
Atheists plus we protest racism.
Atheists plus we fight homophobia and transphobia.
Atheists plus we use critical thinking and skepticism.
In my opinion, it is an entirely legitimate movement. Different activists specialize in different things, and some people may want to specialize in social-justice issues without compromising their atheism. However, it has provoked some people to call it divisive and to claim that it associates a lot of issues with atheism that do not have any real connection with atheism.
What started it?